Guest Opinion | Rick Cole: Losing Vroman’s Would Mean More Than Losing A Bookstore

Corporate businesses don’t reinvest their earnings in local communities, according to a raft of economic studies.  One study done by the Maine Center for Economic Policy found that “in general every $100 spent at a local business generates an additional $58.03 in local impact. By comparison, $100 spent at a representative national chain store generates $33.43 in local impact.”  So when a business like Vroman’s closes, it is not just its owners, employees and customers who feel the loss.  So will the Playhouse Business District and other local businesses as fewer dollars recirculate in our town.

Click here to read the full story, first published October 5, 2020, in Pasadena Now.